BrandingSheppard – Branding

The Brief

Create a logo for Sheppards Fish and Chips Bar

When we created the logo for Sheppards we wanted to capture the fun, relaxed atmosphere of a fish and chip shop whilst also representing the professional, efficient way that the business operates.

The end result is a logo built around a solid, attractive san-serif font. We’ve then incorporated a fun, quirky icon to establish a balance of clean lines and humor.