You will make few decisions more important to your company or business than its brand identity. Whether it be on a letterhead, a business card or above your shop front, your name and logo will likely be the first impression you make on potential customers, and you know what they say about first impressions…
Getting your brand right presents an enormous opportunity to establish, in the minds of your customers, what you do and how you do it. You require the right feel, the correct balance. Too serious and you risk intimidating and alienating potential customers. Too casual or friendly and you gamble on coming across as lax or unprofessional.
We work closely with our clients to get this balance just right.
Together we establish what you want your brand to say, what its personality is, and how to give it a unique voice in a crowded, competitive market.
INTERIOR / SIGNAGE
People eat with their eyes first… If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better.
These words of wisdom which have echoed throughout the design community since they were spoken came from Don Thompson – President and CEO of McDonalds.
We happen to agree with Don. We understand that by the time a customer sits down in your restaurant, steps in to your office or waits in the lobby for their appointment they have already established an opinion about you and your business. That is why it is of paramount importance to create an environment which reflects your business’ values, style and personality.
We have years of experience of helping our clients do just that.
We love to take a brand’s identity and express it in a physical space. We know how to make the food taste better!
Ever heard the saying it’s not what you say it’s how you say it? How are you saying it?
How many adverts is the average person exposed to every day?
How many flyers are they handed? How many business cards jostle for position in every wallet or purse?
It is not enough to simply apply a message to a poster and expect people to look. People need to be engaged. People want to be engaged.
We understand what it takes for your ad to stand out. Every message you want to communicate to your customer, playful or visually arresting way.
Whatever print you have in mind – business cards, magazine ads, posters, gift vouchers, a simple flyer – we’ll help your message sing more loudly and more beautifully than your competitors.
When it come to advertising it’s all about keeping up to date with what’s new and making sure your business’ voice is heard before your competitors’. Throughout the early twentieth century new media arrived and with them new ways to advertise.
In 2012 the new kids on the block are Internet sites like Facebook and Twitter. They are attracting phenomenal volumes of people and in so doing provide a new arena in which to advertise.
We have the knowledge and experience to take the right approach to your social media presence. It offers a great way to interact with your customers and attract new ones. At the touch of a button it can instantly inform thousands of potential customers of your new campaign, offer or award.
Sounds complicated, it doesn’t need to be. We’ll help you navigate the lingo and techno-babble and get to what’s most important – your customers!
Every computer and mobile phone is a potential shop window. Almost every household in the UK owns a computer and almost every person owns a mobile phone… that’s a lot of shop windows.
We develop websites which are easy to find, simple to navigate and beautiful to look at.
If you’re looking to take your business to the next level and go online for the first time or you’re looking to replace your current website which looked good and worked well… 10 years ago, we’re here to help. We understand that your digital presence is as important as the physical and needs just as much care and attention.
It’s not just about the looks though, we’ll ensure that your new website also has the brains. We understand how to get your page to the top of the search results and how to drive traffic to your facebook and twitter sites.
Go on… put your business in the shop window!
Sometimes static photography just doesn’t quite capture the essence of what you are trying to promote. Video allows an unrivalled immersion and fluidity that can capture the attention of your potential customers for far longer than alternative mediums.
There is a growing need for video advertisement in the age of mulit-media and multi-format marketing, and we provide high quality video solutions, tailored to your individual needs and budget.
We provide a complete in-house service including script-writing, filming, editing and delivery. Whether you have a strong idea about what you want from a video, or are unsure where to start, at Right Proportion we work with you to develop ideas and turn them in to enjoyable, marketable videos that set you apart from your competitors.
We have the knowledge and experience to deliver high-quality, professional videos that will set your product, service or message apart.